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If the event does not benefit the participants, then it is all in vain. It's not just about sales, it's about building real relationships with people who can become your customers.

An example of successful business development can be seen in the example of WOW Yalynka, which was founded in 2020, at the height of Covid-19. My team and I developed a strategy and focused on promoting eco-friendly and natural Christmas trees, choosing the main competitor - premium, expensive, fashionable artificial trees.

The heart of any story is a struggle. The protagonist faces obstacles, be it external circumstances, a specific enemy or internal conflicts. He takes unexpected steps that lead to a result that exceeds his expectations. And it's this simple structure that makes the story engaging and resonant with the audience.

I often see young entrepreneurs watching dozens of interviews with successful businessmen on YouTube, hoping to replicate their success. Having gone through my own journey, I realized that the secret is that it is almost impossible to repeat it.

Don't scatter your affiliate links everywhere. Instead, use your content to drive traffic to your social media site, where people can then click on your affiliate links.

Why is email marketing still relevant? We reveal the essence of this tool, its features, benefits, and trends for your business.

Examples of product DNA for Apple: ‘Intuitive interface, premium design, product ecosystem’, for Tesla: ‘High-performance electric vehicles, autonomous driving, environmental friendliness’.

These techniques will help you better understand what really motivates people to buy and how you can use it in your business. It's important not just to know about them, but to actively apply them to your strategies.

To encourage customers and audiences to share their stories, you need to create an environment where they feel comfortable and engaged. Here are some effective strategies:

This scheme is designed to sell several low-cost products in order to attract the audience to the main product. It is especially suitable for entrepreneurs who are actively developing their presence on social media.