Communication with the client. How to build interaction?

Successful client communication: the art of engaging and interacting with the audience

We’ve already figured out how to write great articles, and now it’s time to take it to the next level: find channels for your target audience and subscribers. Why? Because every business knows that customers are attracted not just by dry facts, but by emotions and a real connection.

So, when you plan a series of articles, it’s important not only to know where to post them, but also how to catch those subscribers who will become your loyal audience. After all, you can’t do without them! Followers are your target audience, and the ability to capture them is one of the key tasks. So, let’s find out how to find your people, attract them and make them part of your story!

Communication with the client. How to create an emotional connection with your audience?

To successfully gather your target audience around you, you need to be able to tell stories that these people want to read. It’s important to remember that the process of creating a channel or a group of subscribers doesn’t start when the product is ready.

I often hear objections in my startup courses that there is no point in creating a group or channel until the product is ready because there is nothing to sell, but this is an approach that can limit your development.

A channel or group of followers is not just a sales platform. It’s a place where you build relationships with your audience, share valuable information, get feedback, and build interest in your product long before it launches. By telling stories that resonate with your readers, you create a community around your brand, and when your product is ready, you’ll already have an audience waiting for it.

“So, don’t wait until your product is finished to start building your audience. Start by sharing stories, useful content, and insights that your future customers might find interesting. This will help build a solid foundation for your business and ensure a successful product launch when it’s ready.”

A new level of Christmas traditions from WOW Yalynka

An example of successful business development can be seen in the case of «WOW Yalynka», which was founded in 2020, at the height of Covid-19. “My team and I developed a strategy and focused on promoting eco-friendly and natural Christmas trees, choosing the main competitor – premium, expensive, fashionable artificial trees.”

For your information: Trends for artificial Christmas trees change every 4-5 years, after which consumers buy new ones. These ‘eco-friendly artificial Christmas trees’ in quotation marks cannot be recycled, only manually, which, as you can imagine, is VERY expensive and no one does it. And in nature, these ‘eco-friendly artificial Christmas trees’ take about 700-800 years to decompose ?. WOW Ялинка  creates an emotional connection with an audience that values clean environment, festive mood and family traditions. By creating content that attracted followers, our company quickly gained a large audience before actively selling all of its products./custom]

• Currently, WOW Yalynka is not resting on its laurels. The company is actively building a   WOWmarketplace for craft producers of Christmas goods, which will expand the range and support local producers.
  

• In addition, “WOW Yalynka” is developing a franchise network both in Ukraine and Europe, which allows it to expand its geographical presence and make the holidays even brighter for many people.

Instagram phenomenon: how Sister's Aroma used social media to build a global brand

This is another great example of how the power of the audience can be used to grow a business. The story of Sister’s Aroma, founded by sisters Yulia and Daria Burkovsky in 2018, demonstrates how a strategic approach to working with the audience can become the basis for a successful business.

Yulia and Daryna started out as cosmetics distributors, but thanks to their experience and intuition, they decided to create their own skincare brandThey realised that to successfully launch a new product, it is important not only to have a quality product, but also to create a community of loyal followers who support the brand.

The success of Sister’s Aroma largely depended on the sisters’ ability to engage the audience through Instagram. Thanks to active communication and the creation of a community around the brand, they were able to quickly gain popularity not only in Ukraine but also abroad. By the time it entered the international market in 2019, the brand already had a significant fan base, which was an important factor in its success.

This case perfectly illustrates how important it is to build relationships with your audience, even before the product is launched. Subscribers become not only consumers, but also active participants in the development of the brand, supporting it in difficult times, such as a pandemic or war.

Today, Sister’s Aroma continues to expand its presence in international markets, particularly in Kazakhstan, and is planning to enter the Polish and EU markets. This example shows how a well-constructed audience engagement strategy can be a powerful tool for achieving large-scale business success. It also highlights that investing in audience building at an early stage can ensure long-term sustainability and brand development.

How to attract customers: the audience is your most valuable asset

If you have an audience, sooner or later you will be able to create a product that meets their needs. But if you’re developing a product without an existing audience, the question is: will you be able to attract the right people, and how long will it take? This is a key reason why building an audience should be a priority even before you create a product.

Subscribers, communities, channels, and any other places where your audience can gather and communicate are the most important elements of success. Once the product is ready, you still have to find an audience to sell it to. And there’s no guarantee that the product you create will exactly meet the needs of the audience you gather later.

That’s why it’s better to focus on building an audience that will be interested in your ideas, topics, and content. Once you have this audience, it will be much easier to understand what kind of product they need and create something that will definitely resonate with them.

It’s also important to remember that the groups, channels, or blogs you create shouldn’t exist just to sell your product directly. Their main purpose is to engage, inform, inspire, and create a strong connection with your audience. You can and should start building these platforms even before the product is ready ?.

With this approach, you will be able to create a product that your audience really needs and successfully launch it on the market, having a ready-made loyal customer base.

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Advice from MATVIEIEV: Very often, when we write something, we really want to write about something useful. But, unfortunately, just writing about something useful is boring. People are usually not very interested in reading it. As it turns out, novelty is more important to people than curiosity, and curiosity is more important than usefulness. So you should try to spin what you want to say. Not just a set of some useful things, but something new and unknown.

How to retain a customer: a daily dose of content is the way to success

If you have already started creating a ? group or channel and started writing, it is important to remember a few key principles.

• Publishing new and interesting content should become your habit, just like brushing your teeth every morning. It’s a basic and ongoing action that helps maintain the ‘health’ of your community by keeping your followers engaged and interested. Just as you take care of your health, take care of the health of your channel – it’s the key to success!

• Regularity of publications creates regularity of reading. People get used to the fact that you are constantly providing them with new information, and only then they start reading you regularly. It becomes part of their daily or weekly routine, and this is what builds a loyal audience.

So what..

Stories are not just stories, but a real tool that can make any product special. Use them to create an emotional connection with your audience, and you’ll see your business start to blossom.

If you’re ready to turn your business into an engagement story and unlock your brand’s potential, then I have good news for you – with a mentor, it’s 10X easier! I’ll help you develop a unique content marketing strategy that will turn your potential customers into loyal fans. Let’s write a new and cool chapter of your business story together!