Event marketing is a top tool for attracting customers

Event marketing - how to organise an event that will attract attention and increase interest

I don’t know about you, but I often think how cool it is nowadays to draw attention to your product or brand through various events. It’s such an opportunity to bring people together, share what you do, and really get them interested. Now that online events have become the norm, it would seem that everything is simple: you organise an event, run an advert, and voila – people come, but in reality, it’s not that simple, in a world where online events have become the norm, it’s important to understand how to effectively attract the right audience to such events.

I often see entrepreneurs developing cool products but not knowing how to attract the right people to their events. For example, when I mentor at WOW Mentor, I give the task of organising a mini-event, and many people complain that they don’t understand where to look and how to attract their audience.

This problem may indicate a lack of understanding of your target audience. If you don’t know who your potential customers are and why they should be interested in your product, it will be difficult to attract them to your event.

Event marketing: ‘Finding the target audience

The key to success is to first clearly define who your target audience is. This will allow you to understand where these people are already gathered and how you can interact with them.

For example, if your target audience is entrepreneurs, you should look for them in business communities, professional forums, or social media groups dedicated to startups.

When you know where your audience lives, it becomes much easier to attract them to your event. You can use these platforms to announce events, interact with potential attendees, and even pre-engage with them to generate interest in your product.

Thus, event marketing starts with a clear understanding of your audience. By finding the right communication channels, you will be able to attract the right people who will be interested in your product and turn them into active participants in your event.

? Advice from MATVIEIEV: The most effective way to find the target audience is not to chase each of them all over the Internet, but to find some forums, groups, Facebook or Viber groups, telegram channels or even old forums where this audience is already gathered.

What topic should I organise event marketing on?

What topic should you gather people for the event? Of course, it should be a topic that really concerns your audience, those issues or problems that they are interested in and that you may one day be able to solve with your product.

It is important to remember that an event is not just a way to sell your product. It should be a platform where you give the audience something new, interesting, or useful. If you don’t understand what your audience is really interested in, then you probably haven’t fully understood their needs and interests.

When planning an event, you need to find a balance between what your people are interested in and what is relevant to your product. This will help to smoothly guide them from interest to a real purchase. Because if the topic of the event is too general or completely unrelated to what you offer, you can gather people, but it won’t lead to conversions.

And if you can’t find this connection between the audience’s interests and your product, then you may need to reconsider the product itself or its positioning.

Event marketing examples from our own experience

This is an event for those who feel that the solution to their problems is somewhere nearby, but have not yet found it. For those who are looking for the secret keys to improving their well-being, but have not yet opened the right door.

Doesn’t that sound mysterious? ?

The Ediens campaign organises the Medical Forums to share their experience and guide you through the labyrinth to the answers you’ve been looking for. If you are looking for special tools and techniques to improve your physical and emotional well-being, this is the place to be. Here you will have a unique opportunity to learn about the latest solutions that have already helped many people find their way to better health.

Go ahead and watch the July forum, don’t miss the chance – you may find something that will change everything.

Successful event advertising: attract, impress, sell

When I start planning a new event or aim for quick sales, I always come back to a few key principles.

• Specific title
  The title of your event should be clear and promise a specific result and benefit for the participants. It’s the first thing a potential participant will see, and it’s the headline that should grab their attention and make them want to learn more.

• Identify your audience
  A person should quickly understand that this event is created for them. The headline and the first paragraph of the description should clearly show who the event is for, what issues it addresses, and what specific benefits it will bring to this particular audience. This is important for creating an initial connection with participants and motivating them to attend.

• Quick sales
  In the case of quick sales, maximum specificity is important. You need to know exactly where you will get your audience and how you will offer them your product. For example, you can use your existing customer base or narrow your targeting to a specific market segment to make your offer as relevant as possible. 

If you are targeting people who visit a particular establishment or live in a particular area, you can offer them a service or product that will be convenient and affordable for them.

For example, if you know that people visit the Veselyi Pekar bakery, you can offer them a discount or special offer at a nearby establishment that is convenient for them to walk to in a few minutes.

Thus, specificity and focus on the target audience are key factors for successful quick sales.

It’s important not only to know who your audience is, but also to have a clear plan on how to reach them and what to offer them. This will ensure high conversion and efficiency of your efforts.

Fast sales: how I turn an idea into money

When it comes to quick sales, I always focus on two things: maximum specificity and instant value.

My task is to create a product that immediately arouses interest and solves a client’s immediate need. Usually, this is a minimum viable product (MVP) or even a separate element of a larger project.

But the main thing is that the offer is clear, affordable, and solves the problem so effectively that the client cannot say no.

Highlights

• Minimum product or offer
  This can be a part of your future product or a manual implementation of a key idea. The main thing is that this offer should be quick to produce and implement, and solve a specific problem or meet a need of your audience.

• Affordable price
  Since selling expensive products always requires more time and effort, it is important to offer something that is not expensive for quick sales. A low price allows the customer to make a quicker purchase decision by lowering the barrier to entry.

• Clear and specific offer
  The offer should be as simple and clear as possible. It should clearly communicate what the customer gets, how they benefit from it, and why it is offered to them. The offer should be tailored to a specific client or type of client.

• Targeted approach
  It is important to understand who your audience is for this offer and where they can be found. This will allow you to focus your efforts on those who are most interested in your offer and reduce the time spent on finding and attracting customers.

? With this approach, you can make quick sales, attract new customers, and gradually lead them to buy your main product when it's ready.

Selling large and expensive products to an unknown audience is rarely quick and effective. This approach requires a lot of time, resources, and effort. Instead, quick sales aim to test interest and willingness to pay for smaller, specific offerings that can serve as an indicator of demand for larger products in the future.

What are you waiting for? Act now!

Organizing events is a kind of art, where it’s important not only to know your audience but also to give them something really valuable.

As an entrepreneur, I clearly understand how important it is to see the result of my efforts. That’s why I always take a careful approach to planning and holding events. If you are ready to invest time and effort in creating a real experience for your audience, then the results will definitely not keep you waiting. You will get not just participants, but loyal people who will come back to you again and again.

So, go ahead, you already have ideas and a vision for your next event – it’s time to implement them! As a mentor, I’m ready to be there for you, to help you develop strategies that will really attract attention, increase interest, and bring great results.

Don’t be afraid to experiment and go beyond the ordinary. Let’s make an event out of your idea together, come to a meeting and let’s talk ?!