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Responsibility stops sitting solely with the owner and becomes an integral part of the management system

A key part of the learning process is the creation of algorithms and patterns. Often entrepreneurs, even after realising their mistake, do not develop a system to avoid it in the future.

Focus groups give you a chance to understand what works and what doesn't, and to adjust your approach.

Your business is not about avoiding mistakes 100% of the time. It's about minimising their impact and learning to live with them. A mistake does not take us away from the goal, but brings us closer to it, makes it clear that a particular strategy is wrong and we need to choose another one. And it is through thousands of attempts that entrepreneurs reach their goals, and sometimes even achieve successes they did not expect.

When you make decisions, you always make two choices: where to focus your resources and where to give up. In both cases, you determine where to act and where not to act.

Be sure to include a section on the team in your business plan or presentation. Describe the key employees, their roles, experience and skills. For example, ‘Maria is the CEO, has 10 years of experience in managing startups in the technology sector’, ‘Alexey is the CTO, a software development specialist with experience in leading IT companies’.

An MVP, like a frozen pizza, is a basic version of a product that can be launched quickly with minimal time and resources. It may perform basic functions or solve basic problems, but it does not always enthuse users enough to become active advocates of the product.

Steve Jobs was not only one of the world's greatest leaders, but also one of the most ardent supporters of the role of mentor for employees. In one of his early interviews, Steve Jobs mentioned the importance of mentoring, repeating that ‘...unlocking the potential of every employee is the main task of a great leader.’

Successful investments are always about the right approach and balanced decisions. The main thing is not to be afraid to take risks, because behind every risk lies a chance for steep growth. Let's look for opportunities together, take on interesting projects, and make investments that will not only be profitable but also bring real pleasure. Because life is too short to just sit and watch!

Success in product promotion starts with a simple thing: you need to understand what your potential customers are interested in and what they really need. This is where the sales funnel is your best friend.