Ideas for storytelling. How to create stories that go viral?

Ideas for storytelling. How to create stories that go viral?

When I share stories, I always wonder why some of them go viral, while others just get lost in the information noise. What makes stories worth reposting? How do you know which content will win the hearts of your audience? In this article, I’ll share my insights on why some stories captivate people and make them click on the “share” button.

Insider stories for storytelling

Key elements:

• Exclusive content

Readers are always looking for something new and different. Talk about unique aspects of your industry or experience that are not available in the public domain. It can be insider information, interesting facts that became known only thanks to your personal involvement.

• Behind-the-scenes details

Share details that are usually hidden from prying eyes. These can be non-standard processes, internal conflicts, or unknown facts about successful projects. This is not only fascinating, but also adds authenticity to your story.

• Unusual events and incidents

Insider stories are often related to unusual events or incidents that did not make it into the public news. Tell us about unforeseen situations that you have experienced or witnessed and how it affected your experience or business.

• Expert advice and breakdowns

Tell us how you succeeded or overcame challenges based on your own experience. Include practical tips, strategic solutions, or breakdowns that will help readers understand how to apply this knowledge to their own business.

• Challenges and successes

Talk about the challenges you’ve faced and how you’ve overcome them. It is important that readers can learn not only about the successes but also about the difficulties that have become part of this journey.

Insider stories should be not only informative but also engaging. They help readers better understand your industry, broaden their horizons, and leave an impression. Use these elements to create content that will generate genuine interest and leave a lasting impression on your audience.

User stories are also catchy

Product user stories can be extremely influential because they showcase the real results and experiences of people who have already interacted with your product or service.

Provide examples of how your product has helped people overcome specific problems or challenges. This can be helpful for those looking for solutions to similar problems.

Share cases where users have gotten results that exceeded their expectations. This can be interesting if your product has features or benefits that are not always obvious.

Talk about your product’s testing process and user feedback. This can be interesting for readers who want to know how others perceive the product before making a purchase. For example, describe how reviewers tested your product and what conclusions they made.

These stories not only demonstrate the effectiveness of your product, but also help create an emotional connection with your audience. They make your product more real and accessible, which can help build trust and attract new customers.

Find the reasons why customers need your product

To understand why people buy your product, you can use Sakishi Toyoda’s 5 Whys technique. It will help you identify the underlying reasons for the purchase.

 

Let’s look at this process with an example: Buying a fitness tracker

Understanding the underlying reasons for buying a fitness tracker allows you to better tailor your offer to your customers’ needs. For example, you can focus on promoting the benefits of a fitness tracker for achieving fitness goals, monitoring health, or maintaining a healthy lifestyle. You can also provide information on how your product can help fight specific diseases or improve overall health.

The 5 Whys technique helps you identify non-obvious purchase motivations, which allows you to create more accurate product positioning and better meet your customers’ needs.

 

Your awareness of the importance of creating value for customers and integrating the data into the development process are key factors in ensuring sales success.

The client is a hero. “Stories with a twist”

Readers often repost stories where the customer is the hero because these stories demonstrate real changes in people’s lives thanks to your product.

These story ideas are attractive because they show the real impact of the product on people’s lives and create an emotional connection that encourages them to share their experiences with others.

How to create effective storytelling?

Storytelling is a powerful tool in the business world that helps you not only capture attention but also engage your audience more deeply. As a business mentor, I often see how a good story can turn an ordinary product or service into a real emotional event for customers.

Here are some tips to help you create effective storytelling so that your story becomes an integral part of your brand.

• Find your main idea

Every story starts with a story idea. Determine what you want to convey to your audience. It could be your business mission, your brand values, or the features of your product that make it unique. A clear statement of the main idea will help you focus on what is really important.

• Build a structure

Your story should have a beginning, middle, and end. Start with an introduction that captures and grabs attention. In the middle, talk about the obstacles or challenges your story’s characters face and how they overcame them. End with a strong conclusion that emphasizes the main idea and leaves your audience with a positive impression.

• Be authentic

Audiences love authenticity. Talk about real events, challenges and achievements. Your story should reflect real experiences and emotions. Use specific examples and details to help create a vivid picture for your audience.

• Include emotions

Emotions are key to creating a moving story. Let your story evoke an emotional response – joy, sadness, admiration, or other feelings. When your story touches emotions, it is more memorable and lasts longer.

• Use visual elements

Visuals can greatly enhance the impact of your story. Photos, videos, or infographics can help you better illustrate what you’re talking about. They make your story more attractive and easier to understand.

• Engage your audience

Interacting with your audience is an important aspect of storytelling. Invite your readers or listeners to share their experiences or give feedback. This will not only increase engagement but also allow you to better understand their needs and interests.

• Remember the call to action

Every effective story should have a clear call to action. State what you want your audience to do after reading your story. It can be buying a product, subscribing to a newsletter, or simply sharing your content.

How to encourage customers and audiences to share their stories?

To encourage customers and audiences to share their stories, you need to create an environment where they feel comfortable and engaged.

Here are some effective strategies:

1️⃣ Create a space for communication

• Actively encourage comments, create polls and contests where people can share their experiences.
• Create an online platform where people can share their opinions and stories.
• Invite customers to write guest posts or share their stories in an interview format.

2️⃣ Ask open-ended questions

• Instead of asking general questions, ask specific and open-ended questions that encourage detailed answers.
• Share your own experience or a customer’s story to show that you are interested in their stories.

3️⃣ Hold a contest or promotion

• Offer prizes for the most interesting stories or reviews.
• Create a unique hashtag for the contest to easily keep track of all the posts.

4️⃣ Use visual content

• Invite customers to share photos related to your product or service.
• Provide templates for stories or posts that customers can fill out.

5️⃣ Thank them for their feedback

• Respond to every comment and review.
• Share the most interesting stories on your social media pages.

6️⃣ Sample questions to get the conversation going:

• How has our product changed your life?
• What is your favorite feature?
• Tell us your success story with our product.
• What would you like to change about our product?

Remember: the key is to create an atmosphere of trust and openness. When people feel that their opinions matter, they will be more willing to share their stories.

 

Knowing what stories are engaging and why paves the way for creating content that not only engages, but also encourages people to share their own experiences. Once you understand what makes your stories shareable, you can create content that truly resonates with your audience. This will help you not only create a strong connection with your readers, but also achieve significant communication results, helping your brand or business grow.