Email marketing in 2024 – why is it effective?

Why email marketing remains an important tool for business

Have you ever wondered why everyone is talking about email marketing so much? At first, I was sceptical too, thinking it was just another way to waste time and money. But, as practice has shown, a properly set up email campaign can be a real gold mine for your business. It’s not just about sending emails, it’s about turning an ordinary contact with a customer into a long-term relationship that brings real profit.”

Email marketing is one of the most effective ways to connect with customers and promote your business. It’s a great way to stay in touch with people who are interested in your offerings and can also help increase sales.

5 reasons for entrepreneurs to choose email marketing for their business

• Email marketing for business is an affordable way to reach a large audience

Email marketing allows you to reach a large number of people easily and efficiently. As a business owner, you’ve probably already realised that it’s getting harder and harder to attract new customers using traditional advertising methods. But email is a completely different story. You create your own subscriber list, which allows you to keep in touch with customers you’ve already gained interest in. And what’s more, you can segment this list by sending targeted messages to specific groups.

For example, loyal customers can receive exclusive offers, while those who are just looking at your product can receive information about new products.

In addition, email marketing has a very favourable cost compared to other types of advertising. This allows you to spend your budget efficiently and still reach a wide audience.

• Emails can be personalised for specific customers

By personalising emails, businesses can communicate more effectively with their customers and create more sales opportunities. After all, when your messages are tailored to the individual needs and interests of your recipients, they are perceived not as just another piece of marketing material, but as an important part of the brand experience. Personalised emails show your customers that you value them and are ready to meet their needs, which ultimately contributes to the growth of loyalty and business profitability.

• The challenge of email marketing is tracking the success of your campaigns

Tracking the success of your campaigns is one of the key tasks of email marketing. It’s not just an opportunity to find out how many people open your emails or click on links, but also a powerful tool for optimising your future actions. By analysing the data, you can understand what works best and adjust your strategies to achieve even better results. And given that email marketing is relatively inexpensive, it’s a particularly cost-effective way to reach a wide audience, making it an indispensable element in any business‘ arsenal.’

• Emails are read more often than social media posts

Emails have one important advantage over social media posts – they are read more often. In a world where we are bombarded with tons of information every day, it’s hard to keep consumers’ attention. However, research shows that people spend more time reading emails than they do looking at social media posts. This may be because emails arrive directly in the inbox and attract attention more than fast-moving content in social media feeds. Thus, email remains a reliable communication channel that can effectively deliver your messages to your target audience.

• Emails can be used to build relationships with customers

By personalising your emails, addressing customers by name and responding to their needs, you demonstrate that you truly value their support. This approach creates a sense of trust and loyalty, which in turn leads to repeat purchases and long-term relationships. So, don’t underestimate the power of email – it’s more than just a message, it’s an opportunity to get closer to your customers and build genuine connections with them

Email marketing research 2024

1. Email is almost 40 times more effective than Facebook and Twitter combined in helping your business attract new customers (McKinsey).
2. According to 80 per cent of professionals, email marketing helps attract and retain customers(eMarketer).
3. Email marketing drives sales faster than social media marketing (Optinmonster).

Top email marketing trends for 2024

• Artificial intelligence

AI helps you build emails that take into account the interests and behaviour of your users. This way, your messages will be more relevant to the needs of each reader. It can automate many routine tasks, such as audience segmentation, testing, and email optimisation. AI-powered tools can create unique email copy, which saves you time and resources.

• Focus on mobile devices

The majority of users read emails on mobile phones, so it’s important that they display correctly on all screens. Emails should be short and to the point, with clear headlines. Make buttons large enough to be easily clicked on mobile devices.”

• Interactive content

Animated elements make emails more attractive and memorable. Embed short videos right in emails to tell a better story about your product or service. Engage subscribers with polls and tests.

• Take personalisation to the next level

Use dynamic blocks to show different content depending on user behaviour. Divide your subscriber base into groups based on interests and behaviour. Offer relevant products based on past purchases.

• Integration with other channels

Use email marketing to promote your social media profiles. Combine it with SMS campaigns for even more effective communication with customers.

Start writing letters now

Email marketing features make it a powerful tool in the business world. Thanks to its ability to target and personalise communication, it can significantly improve the effectiveness of campaigns. The main goals of email marketing for business include building customer loyalty, increasing conversions, and ensuring a steady income.

When you use email marketing, you’re not just sending emails – you’re building relationships, increasing loyalty, and driving sales. It’s a great way to achieve your business goals while staying connected to your audience and ensuring a steady stream of revenue.

I have already started an email newsletter, soon you will have the opportunity to receive the ‘Digest for Entrepreneurs’, where I give daily tips, life hacks, tools, share my experience in a variety of formats, so stay in touch The opportunity to subscribe will appear in the following articles?