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Communication with the client. How to build interaction?

Communication with the client. How to build interaction?

An example of successful business development can be seen in the example of WOW Yalynka, which was founded in 2020, at the height of Covid-19. My team and I developed a strategy and focused on promoting eco-friendly and natural Christmas trees, choosing the main competitor - premium, expensive, fashionable artificial trees.

05 Sep 2024

Read: 7 minutes

How to write an article – the secret sauce for content

How to write an article – the secret sauce for content

The heart of any story is a struggle. The protagonist faces obstacles, be it external circumstances, a specific enemy or internal conflicts. He takes unexpected steps that lead to a result that exceeds his expectations. And it's this simple structure that makes the story engaging and resonant with the audience.

05 Sep 2024

Read: 5 minutes

The path to success: about successful business and mistakes

The path to success: about successful business and mistakes

I often see young entrepreneurs watching dozens of interviews with successful businessmen on YouTube, hoping to replicate their success. Having gone through my own journey, I realized that the secret is that it is almost impossible to repeat it.

29 Aug 2024

Read: 10 minutes

How to monetize your blog and social media?

How to monetize your blog and social media?

Don't scatter your affiliate links everywhere. Instead, use your content to drive traffic to your social media site, where people can then click on your affiliate links.

28 Aug 2024

Read: 4 minutes

Email marketing in 2024 – why is it effective?

Email marketing in 2024 – why is it effective?

Why is email marketing still relevant? We reveal the essence of this tool, its features, benefits, and trends for your business.

28 Aug 2024

Read: 4 minutes

Due diligence: looking at business without rose-colored glasses

Due diligence: looking at business without rose-colored glasses

How to make your business account in social networks not just alive, but also working effectively for your success. Let's start with the basics. Imagine that your social media page is your living room. Here you meet guests (subscribers), so you want it to be cozy and hospitable. How to do it? Through "jabs"! No, not boxing punches, but valuable content that piques interest, evokes emotion and prompts action. It can be a useful article, a joke, an infographic or a video that tells your brand story.

24 Mar 2024

Read: 2 min

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© 2026 by Vitalii Matvieiev.