How does Corporate Mail on your own domain increase business confidence and productivity?

How does Corporate Mail on your own domain increase business confidence and productivity?

I started the section on business software or services because I was tired of the constant hope of finding the perfect ‘One Solution!’. As an entrepreneur, I am constantly looking for tools that would make my work easier and optimise my processes. However, from my own experience, I know that many of them do not meet our expectations and are just another expense item. That’s why I want to share my experience of what we really need, or rather, what makes sense to use, and what we will be charged for every month. And when it is 10+ licences, believe me, you will feel it.

Today we are going to talk about the very beginning.

What is corporate email?

Let’s see what the GPT has to say about this

Corporate email is email used within a single organisation or company. It has an address format that includes the company’s domain (e.g., я@компанія.com) and provides a professional look to communication with customers and partners. In addition, corporate email often provides advanced security, data management and storage capabilities, as well as integration with other business tools, which helps to facilitate more efficient teamwork and maintain the confidentiality of internal information.

How to create a corporate email for free?

What do you do when you have a start-up and every penny is on the line? New entrepreneurs often lack funds and are not sure whether their business will take off. If you don’t have money for mail, you can use free services at first.

Registration of corporate email

Registering a corporate email with a domain name is one of the mandatory procedures for every prestigious company that aims to promote its brand online. This can be done on  Hosting Ukraine (we use it, by the way), Google Workspace, Microsoft 365.

Choosing a name

Registering a corporate email is only half the battle. It’s important to choose the right name, because an email address is one of the main communication tools you’ll use to communicate with your customers.

Why is it so important to have a corporate email with a domain name?

A good website domain name is part of the brand of any company, from a start-up to a holding company. I always emphasise that all points of contact with a client or partner are important. Corporate email helps to promote the brand, increase its recognition, boost sales and, consequently, profit. This is not just a technical aspect, but a part of the branding strategy that forms the first impression of the company. By using corporate email, we demonstrate our professional approach and the seriousness of our intentions.

If the website domain name is fine, but the company’s corporate email does not look presentable and is registered on one of the public email services, such a company is unlikely to inspire confidence among potential partners or clients.

Imagine that you receive an important email from a business that uses an address on a public service such as example@gmail.com. This raises doubts about the professionalism and reliability of such a company. That’s why I always advise investing in a corporate email, even if you’re just starting out. This not only increases the level of trust, but also helps build sustainable relationships with clients and partners.

We can have super-promoted TikTok or Instagram accounts and not have a corporate or work email. I find this strange. Yes, you probably don’t use emails, but you and your team have to provide an email on every service you sign up for.

And here’s the first interesting thing: what kind of email will your employee use – personal or work? If it is personal, then I think you can guess that the data on this service is not yours, but his.

Let's look at the benefits

Domain-based mail allows you to create an unlimited number of corporate mailboxes for all your employees (this option will become especially relevant when the team grows and freelancers are added, and control is super necessary).

The team@matvieiev.com email address looks much better than the team_matvieiev@gmail.com option. Your team will have the option to include their name or position in the email address.

In my opinion, a corporate email address is a business card of a company on the Internet. Like a good domain name, it affects the company’s brand as a whole.

Your potential partner or client who receives a commercial offer containing amounts with several zeros from an email address on a free mail server is likely to doubt the security of such a deal.

The first thing we do when a new team member joins the team is to create a corporate email. And then we send an NDA to it! And only after that, access to services (CRM, ERP, LMS, CMS, HRM, Wiki) is granted to this email.

Corporate email for business?

As a rule, business representatives pay attention to such details. A reputable firm will not want to cooperate with a company whose corporate email is registered with a free email service, as this will raise suspicion.

It is illogical to clog up personal mail with work emails, especially if the user is quite active in correspondence with their clients. In corporate mail, no letter will be lost from sight, everything will be clear and understandable.

If each employee of the company has their own corporate mailbox, you can track the efficiency of your team. For example, how quickly they respond to customer requests, etc. Even after one of the company’s employees leaves, the manager can access his or her email data at any time.

Registration of a corporate email with a domain name is one of the mandatory procedures for every prestigious company that aims to promote its brand on the Internet. This can be done at Hosting Ukraine (by the way, we use it), Google Workspace, Microsoft 365.

My case study. Corporate mail for entrepreneurs

If you, as a business founder, care about creating a positive image and increasing the loyalty of your customers, you need to take this important step. It’s not difficult.

From now on, my team receives all reminders from all resources only via corporate email.

We create different shared emails for different teams, which is very convenient for their work.

For example, franchising@wow-yalynka.ua and then all the redirects.

Having a corporate email is a must for any modern company. It not only ensures the security and confidentiality of data, but also simplifies work with contacts, automates processes and integrates with other business services. By choosing corporate email, you are taking a step towards improving the efficiency of your company and strengthening its image in the market.

By the way, you also need only corporate email for newsletters, otherwise you will either not pass moderation or everything will end up in spam.

While my team and I are preparing for you to get more useful ? for entrepreneurs, subscribe to our Telegram channel for startups, where we publish daily business analysis, marketing solutions, AI tools, and just practical advice from Vitaliy— Vitalii Matvieiev | Business trends, AI and Startups