01 Apr 2024
250
5 minutes
Content that wins: The secrets of an explosive presence
The summary of the book Gary Vaynerchuk: Information Strike. How to make yourself heard in a noisy media world
How to make your business account on social media not only live, but also work effectively for your success?
Let’s start with the basics.
Imagine that your social media page is your living room. This is where you meet your guests (followers), so you want it to be cozy and welcoming. How do you do this? By using “jabs”! No, not boxing punches, but valuable content that arouses interest, evokes emotions and encourages action. It can be a useful article, a joke, an infographic, or a video that tells the story of your brand.
But when it comes to the “right hook”, i.e. the offer to make a purchase or perform a targeted action, it is important not to overdo it. Remember that even in the virtual world, people appreciate attention and individual approach. Therefore, your hook should be as light and unobtrusive as a compliment on a first date.
Here are some tips to help your business "fly like a butterfly and sting like a bee" on social media:
- Know your audience. Not all social networks are equally useful for every business. Choose the ones where your target audience hangs out most often.
- Create content that resonates. Your messages should be useful, informative and sometimes entertaining.
- Interact with your audience. Respond to comments, organise polls, create contests. You need to earn the audience's love.
- Analyse and adapt. Use social media analytics tools to understand what works and what doesn't.
Remember that success in social media doesn't come overnight, I can tell you that for sure) I've experienced it myself. It's a marathon, not a sprint. Be patient and systematic, follow trends, experiment with content and, most importantly, be yourself. Your uniqueness is your main competitive advantage.
