How to make your business account in social networks not just alive, but also working effectively for your success. Let's start with the basics. Imagine that your social media page is your living room. Here you meet guests (subscribers), so you want it to be cozy and hospitable. How to do it? Through "jabs"! No, not boxing punches, but valuable content that piques interest, evokes emotion and prompts action. It can be a useful article, a joke, an infographic or a video that tells your brand story.